Types of Qualitative User research —

In-depth in person interviews - Stakeholder interviews - Usability Testing - Surveys -

User session recordings & touch heatmaps —

User session recordings - Interaction heatmaps -

Quantitative Analytics —

Articles —

https://medium.com/better-humans/cognitive-bias-cheat-sheet-55a472476b18

http://guidetouxr.com/p/index.html?Interview_guide

Further Reading —

Thinking fast and slow. Predictably Irrational.

Cognitive Biases — Interactive SVG

http://guidetouxr.com/p/index.html?Research_biases

http://guidetouxr.com/p/index.html?Interview_guide

Cognitive Bias

Since we have come to rely on more and more quantitative and qualitative research to make informed product / business decisions it's important to ensure that the data and method of collection is not impaired by an ignorance of cognitive biases to provide meaningful value to end customers.

“If I had asked people what they wanted, they would have said faster horses.” Yes, people know they want to go faster, they do not know how.

Biases