<aside> 💡 Personas are a powerful communication tool in user centered design because they give everyone on the team a common vocabulary for describing the users you will design and develop for. Rather than arguing over some generic notion of who your users are, personas give you a clear definition of who you are building your product for, and why.

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What makes a good user persona? Depends on your team's needs, you can build them as lightweight or as robust as you wish.

Start with a — Name, Photo, Role, Description

Demographics - Age, sex, education, location.

• Needs/Goals - What do they want to accomplish.
• Story - What makes them unique? A profile to empathize with.
• Motivations / Painpoints - What is causing them the pain or would prompt them to use a service or product.
• Technology competency -

Create well thought out user persona's to ground your presentations and user-journey flows for the judges to quickly grasp the challenges and the intended value add.

User Persona Samples

User Persona Kit —

Download AI designed photos for your personas at:

100,000 AI-Generated Faces - Free to Download!