1. Use Case

No app can succeed without a real use case. This has often been a problem for the crypto space, which has been a launchpad for too many solutions in search of problems. But simply identifying a problem isn’t enough. A good UX must effectively solve the problem.

At Pepo, we call this “Yes, but, so, how.”

• Yes, there are people who need something.
• But, there’s a problem that stops them from fully achieving it.
• So, we build a product to solve their problem. Here’s how it does that.

An intuition is not enough — it’s essential for builders to do meaningful research, to meet the people whose problems they hope to solve.

• Does the project identify a meaningful problem that needs to be solved
• Are there real people poised to adopt the solution?

These are questions that must be answered in establishing a robust use case.

2. Focus on Users

The mantra for good UX is users, users, users! Without an earnest commitment to the needs and habits of their target audience, new apps are bound to fail. Devs need to ask themselves:

• Are the user interface and flow intuitive?
• What obstacles are there to getting users on the platform, and how can those be mitigated?
• What will make people want to keep using the app?
• Is the product more convenient than existing alternatives or competitors?

Inertia is a powerful human force. User experience must be air-tight to convince large numbers of people to change their routines and adopt a new product. No matter how powerful the use case, how real the problem, how deeply researched the rationale, an app that doesn’t make it crisp and easy for new people to use is going to encounter strong headwinds.