Suggested — 30 minutes for this activity.

How much time you spend is up to you!

• Write before you talk. Write or sketch lots of your ideas on sticky notes before talking about them. During discussions, capture the main points on sticky notes and post to the wall.

• Stay focused on your users. Tell stories about users to keep them at the center of your attention.
• Everyone participates. Everyone has a marker and a pad of sticky notes.
• Stay engaged. Avoid side conversations. Use a “parking lot” to capture issues that are off-topic.
• Start on time, stay on time. To meet our goals, we need to watch the clock and stick to the plan.
• Yes, and… Instead of dismissing the ideas that your teammates suggest, push yourself to build on them.

## Instructions

### 1. Set up the activity

Draw four rows and label each: Phases, Doing, Thinking, and Feeling.

![](<https://s3-us-west-2.amazonaws.com/secure.notion-static.com/99def437-528d-4371-ade6-d6c2630086c9/as-is-scenario-map-1-c70b6ce6dd9dd44128144f1d95d439f1.jpg>)

### 2. Brainstorm individually (5 Mins)

Ask yourselves: “What is our user doing, thinking, and feeling throughout their experience?” Fill in the corresponding rows, using one sticky per answer.

![](<https://s3-us-west-2.amazonaws.com/secure.notion-static.com/03010a27-a24e-4f65-8f7b-f0cfdd2b7f3c/as-is-scenario-map-2-bf7188128833357f235fee315ac0e479.jpg>)

### 3. Review and identify phases

**(15 Mins)**

### 4. Identify the highs and lows

**(10 Mins)**

Use this time to cluster similar stickies, refine the order, and draw rough columns that represent the unique phases of your user’s current experience. Be sure to name the phases.

![](<https://s3-us-west-2.amazonaws.com/secure.notion-static.com/93abee3a-0729-489e-a9c2-7b409c9b0371/as-is-scenario-map-3-c8309c7de934aaccae7cd6192d4c75bb.jpg>)

Circle and label areas that are particularly positive or negative for your user, as well as blank areas where you need to learn more.

![](<https://s3-us-west-2.amazonaws.com/secure.notion-static.com/62b0d6b5-691d-4801-bf9e-4ec78861f0f1/as-is-scenario-map-4-76064e019adee51a5cea49722c431378.jpg>)